Discovery
2–3 daysWe start by figuring out exactly what we're solving. We look at your users, your competitors, and strip back the feature list to what actually matters.
- Goals & constraints summary
- Competitor scan
- Rough scope direction
Same process regardless of the service — a fixed sequence of stages, each signed off before the next one starts, so nothing gets built on a shifting foundation.
Our Process
Same sequence whether it's a landing page or a full platform — the depth changes with project size, the order doesn't.
We start by figuring out exactly what we're solving. We look at your users, your competitors, and strip back the feature list to what actually matters.
We draw up a hard plan. Clear milestones, firm timelines, and a locked-in scope so there are no surprises once the clock starts.
We design the interface to be obvious and usable first, then layer on your brand. We don't just build what we think looks cool — architecture gets decided alongside it.
We build in short cycles and show you working software early and often. If something needs to pivot, we catch it in week two, not week ten.
We break it before your users do. We test across devices, browsers, and edge cases to make sure it holds up in the real world.
We push it live and stick around. We handle the handoff, the documentation, and the post-launch fixes so you're not left stranded.
The Cost Of Skipping A Stage
Flip the switch — this is exactly what each stage above is actually preventing.
Building the wrong thing entirely
We map goals and constraints before any design starts
Scope creep and invoice surprises mid-project
Fixed scope and price, in writing, before work begins
A rebuild disguised as “polish” after development
Interface and architecture agreed before a line of code is written
Problems surface in week ten, not week two
Weekly working builds, so issues get caught early
Your users find the bugs instead of us
Cross-device testing and a fix cycle before anything ships
You're stranded the moment something breaks
Domain and admin access, a user guide, and a support window after launch
Why This Order Matters
We don't design while requirements are still shifting, or build while design is half-finished. Each stage closes before the next opens.
SequentialWeekly check-ins and working builds, not a single reveal at the end. If something needs to change, we catch it early — not after it's expensive to fix.
VisibleThe proposal you sign is the proposal we build to. No creeping invoices, no surprise add-ons halfway through.
AccountableBy The Process
FAQ
Don't see yours here? Ask us directly →
Yes — the depth varies with project size, but we don't skip stages to move faster. A smaller project moves through them quickly; it doesn't cut them out.
We re-scope openly rather than quietly absorbing the change. You'll see the impact on timeline and price before we proceed, not after.
As involved as you want. At minimum, weekly check-ins on working builds. Some clients want daily visibility; we can accommodate either.
Every project includes a post-launch support window specifically for this. It's expected, not an emergency.
Start Here
A structured conversation about your project — scoped against the same six stages, whichever service it needs.