Service

Performance Optimization

Website speed optimization, database tuning, API optimization, scalability improvements, and performance audits.

Sound Familiar?

The problems we get called in to fix.

If you recognise two or three of these, it's worth a conversation.

Your site or app is slow and it's costing you conversions.

Speed optimization audits that find the actual bottleneck, not guesswork.

Database queries get slower as your data grows.

Database tuning that keeps performance steady as you scale.

You don't know if your system can handle a traffic spike.

Scalability improvements tested against the load you're planning for.

You've thrown more servers at a problem instead of fixing it.

Root-cause performance audits instead of masking the symptom.

Performance was fine at launch but has degraded since.

Ongoing performance monitoring, not a one-time fix.

You don't know which part of the stack is the actual bottleneck.

Profiling that pinpoints exactly where time is being lost.

In Short

What performance optimization involves.

Slow software costs sales and rankings, and adding servers rarely fixes it. We measure first — Core Web Vitals, page weight, slow queries, API response times — find the few causes behind most of the delay, fix them, and measure again so you see the before-and-after numbers.

Trusted by 40+ companies

Delight Auto Forge logoParmeshwari Brass Industries logoEverson logoAimerz Advisors logoWild Crunch logoRoyale Touché logoThe Library of Alexandria logoRooted by ASD logoAmara logoPackPro Flexipack logoAanganOne logoNatraj Fashions logoCavier logoDelight Auto Forge logoParmeshwari Brass Industries logoEverson logoAimerz Advisors logoWild Crunch logoRoyale Touché logoThe Library of Alexandria logoRooted by ASD logoAmara logoPackPro Flexipack logoAanganOne logoNatraj Fashions logoCavier logo

What's Included

Where this service applies.

Not an upsell list — this is what's actually covered under performance optimization.

Website speed optimization is included in Performance Optimization, scoped in your written quote.

Database tuning is included in Performance Optimization, scoped in your written quote.

API optimization is included in Performance Optimization, scoped in your written quote.

Scalability improvements is included in Performance Optimization, scoped in your written quote.

Performance audits is included in Performance Optimization, scoped in your written quote.

Website speed optimization

Website speed optimization is included in Performance Optimization — scoped to what your project actually needs and listed in the written quote.

Who It's For

Who asks us for performance optimization.

The situations people are usually in when they ask us for this.

01

Failing Core Web Vitals

Websites flagged in Search Console for slow LCP, layout shift or poor responsiveness.

02

Slow online store

Shopify or WooCommerce stores slowed by apps, images and scripts.

03

Sluggish web app

Dashboards and admin panels that slow down as data grows.

04

Peak-time failures

Applications that time out during campaigns, sales or month-end.

Scope Estimator

Rough out your timeline in ten seconds.

Pick what you're building and we'll show an honest range. It's an estimate, not a quote — but it's the same maths we start from.

01 — What are you building?
02 — How big is it?
03 — Anything else? (optional)

How A Performance Optimization Engagement Runs.

Six stages from first call to live delivery — nothing advances until the stage before it is signed off.

01
Discovery
2–3 days
We work out what actually has to be solved — the constraints, the users, and what can be cut from scope.
02
Scoping
3–5 days
A concrete plan agreed before anything is built, so nothing gets rebuilt later because of a missed assumption.
03
Design & Architecture
1–2 weeks
The technical approach and any interface work, reviewed with you until the direction is signed off.
04
Build
2–8 weeks
Built in short cycles with visible progress — you see it working early and often, not just at the end.
05
QA & Launch
1–2 weeks
Tested against real conditions before it goes live, then deployed with a rollback plan in place.
06
Support
Ongoing
Post-launch fixes, monitoring, and improvements. You keep everything either way.

Quality Bar

The commitments we hold ourselves to on performance optimization.

Not aspirations — the same terms on every engagement, regardless of scope.

Live quality gateChecked on every engagement
100%
Scope agreed in writing
Before any work starts
24h
Typical response time
During an active engagement

Tools We Use

What we use for performance optimization.

Chosen per project, not by habit — the right tool for your scale, your team, and what you'll need to maintain.

Lighthouse
PageSpeed Insights
Chrome DevTools
ReactReact
Next.jsNext.js
PostgreSQLPostgreSQL
Redis
Cloudflare

Our Principles

Two commitments that govern every project.

No deadline we don't hold ourselves to.

We pad the schedule honestly upfront so we don't have to renegotiate halfway through. If we say a date, we hit it.

Delivered

No progress you can't see.

We don't go dark for a month and come back with a surprise. You see the work as it happens.

Visible

Our Technology Stack

We use modern, battle-tested tools to build scalable and maintainable solutions.

Frontend & UI

ReactNext.jsVue.jsTailwind CSSFramer Motion

Backend Core

Node.jsPython / DjangoGoJava SpringGraphQL

Data & Storage

PostgreSQLMongoDBRedisElasticsearch

Cloud & DevOps

AWSDockerKubernetesCI/CD PipelinesVercel

Design & UX

FigmaAdobe CCPrototypingWireframing

Security & QA

Pen TestingJestCypressOAuth 2.0
99.9%Uptime SLA
2xFaster Delivery
Top 1%Engineering Talent

What You Receive

Everything, at handover.

Here is the exact list of what lands in your accounts when the project closes.

Handover manifest4 itemsTransferred on completion
01

Domain access

Your domain is registered in your name, with full access to it — DNS, renewals, and transfers stay in your hands.

02

Admin access

A login to the admin panel, so your team can manage content without touching code.

03

Design files

Any design files used to plan the build, so future work doesn't start from scratch.

04

Handover walkthrough

A live session showing your team how to use everything we built.

Everything above transfers to your accounts when the project closes.

Why Us

What you're actually comparing for performance optimization.

A template, a freelancer, and a big agency all solve part of the problem. Here's where each one tends to leave you exposed.

CodelixTemplate / builderFreelancerLarge agency
Timeline you can hold us toYesYesNoPartial
Built for your exact workflowYesNoMaybeYes
One team, one point of contactYesNoYesNo
Post-launch support & docsYesNoMaybeYes
Transparent, fixed pricingYesYesMaybeNo
Won't vanish mid-projectYesYesNoYes
YOU GET THE DOMAIN.YOU GET THE ADMIN.FIXED SCOPE.FIXED PRICE.

FAQ

Questions we're asked before every engagement.

Don't see yours here? Ask us directly →

They are Google's measures of loading speed (LCP), responsiveness (INP) and visual stability (CLS). They are a ranking signal, and more importantly they affect whether visitors stay.

We can't promise a number before measuring, but most sites have a handful of large, fixable causes — oversized images, render-blocking scripts, slow queries. You get a measured before-and-after report.

No. The work is in how pages load, not in the design. Any change visitors could notice is agreed with you first.

Fixed scope, fixed price — you get a written quote before any work starts, based on what you actually need, not an hourly guess.

Every project includes a post-launch support window for fixes. After that, you can keep us on a monthly retainer for updates, fixes, and support.

What Happens Next

Three steps from here to kickoff.

No drawn-out sales process. Reach out and here's exactly what follows.

01
30 minutes

Discovery call

A no-pressure call to understand what you're building and what's not working. No slide deck, no sales pitch.

02
Within 48 hours

Written proposal

A clear scope, a fixed price, and a timeline — in writing. You know exactly what you're getting before you commit.

03
On your go-ahead

Kickoff

We lock the scope and start. You get a point of contact and visible progress from day one.

Explore More

The rest of what we do.

Start Here

Tell us what you're building.
We'll tell you how we'd build it.

A structured conversation about performance optimization — your users, your goals, your constraints. We scope what should be built first, what can wait, and what it takes to ship it.